The plan has sparked controversy, with UEFA and other stakeholders expressing strong opposition. Critics argue that the move could compromise the integrity of football by prioritizing profit over the sport's values. There are also concerns about transparency, as FIFA has required non-disclosure agreements from involved parties. Smaller nations may feel pressured to sell their stakes, potentially leading to private entities gaining disproportionate control. This could result in changes to the tournament's structure, such as more frequent World Cups, to maximize profits.