The rising beef prices are straining small businesses, especially taquerias and food trucks, which rely on affordable pricing to attract customers. Many owners, like those at Monchy’s in Houston, are facing tough decisions about whether to raise prices or absorb the costs. This could lead to reduced profitability and potential closures for smaller establishments that cannot compete with larger chains. Additionally, consumers may shift to cheaper protein options like chicken or pork, altering traditional menu offerings and customer preferences.