Apple shipments expected to decline by 2% in 2026
Apple shipments expected to decline by 2% in 2026
IN · Published Aug 22, 2026
Counterpoint Research has projected a 2% decline in Apple’s smartphone shipments for 2026, citing higher launch prices for the iPhone 18 series and changes in product cycle timing.
Despite this, Apple is expected to remain resilient due to strong demand for its iPhone 17 series.

Impact & Risks

The decline in Apple’s shipments could impact its market share in India, where the brand has been expanding its presence. Indian consumers may face higher prices for Apple products due to increased component costs. The overall market contraction could also affect affordability and availability of smartphones in India, particularly in the budget and mid-range segments.

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