Three Key Trends Shaping India's Consumer Journey in AI and Technology
Three Key Trends Shaping India's Consumer Journey in AI and Technology
IN · Published Aug 9, 2026
According to Comscore, three significant trends are shaping India's consumer journey in the AI and technology space.
First, connected TV has gained substantial traction, with India's connected TV audience reaching 96 million, marking a 34% year-on-year growth.

Impact & Risks

The rapid adoption of connected TVs and AI platforms highlights a shift in consumer behavior, with younger demographics leading the way. This trend could significantly impact industries such as entertainment, advertising, and e-commerce. However, the concentration of AI platform usage with OpenAI raises concerns about market monopolization and the potential for limited competition. Additionally, the reliance on AI-generated summaries may reduce the visibility of diverse information sources, potentially impacting content creators and smaller platforms.

Related News