The monsoon deficit has impacted agricultural activities, leading to flat tractor sales. However, rural demand for passenger vehicles, commercial vehicles, and two-wheelers has remained strong, driven by non-farm economic activities such as construction and goods movement. The shift towards alternative energy vehicles reflects consumer concerns over high fuel prices and hesitation towards ethanol-blended petrol. Dealers remain cautiously optimistic about future demand, though vehicle price increases and monsoon-related challenges could affect sales.