The winter wear market accounts for up to 40% of annual sales for some apparel companies, making it a critical season for revenue. Mild winters, such as those in 2024 and 2025, have led to significant sales declines, with some retailers reporting drops of up to 25%. This has impacted profitability, particularly for businesses heavily reliant on winter sales in northern and eastern India. Additionally, the reliance on imported wool and competition from synthetic fibres and international products pose challenges to domestic manufacturers.