The frost has left growers across the country with drastically reduced yields, threatening the livelihoods of farmers and the stability of the tart cherry industry. Michigan, which accounts for 70% of U.S. production, is particularly hard-hit, with some farms reporting losses of up to 90%. The shortage is expected to drive up prices for tart cherries and related products, potentially pushing consumers and processors toward substitutes like cranberries. This could result in permanent market shifts, further jeopardizing the industry. Additionally, the lack of reserves and limited crop insurance coverage leave growers with few safety nets.