Gen-Z Luxury Buyers Prioritize Resale Market, Says RealReal CEO
Gen-Z Luxury Buyers Prioritize Resale Market, Says RealReal CEO
Global · Published Aug 19, 2026
According to The Business of Fashion, a significant shift is occurring in the luxury market as over 80% of Gen Z and Millennial buyers are turning to the resale market before purchasing new luxury items.
This trend is driven by younger shoppers who are increasingly price-checking the secondary market for handbags, jewelry, and apparel to assess their future resale value.

Impact & Risks

This trend could disrupt traditional luxury retail models, as younger consumers prioritize value retention and sustainability. Luxury brands may face challenges in maintaining their pricing power and exclusivity. On the other hand, the resale market is likely to see significant growth, potentially reshaping consumer behavior and brand strategies in the luxury sector.

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