The campaign prioritises public awareness in 130 cities under the National Clean Air Programme (NCAP), engaging schools, colleges, and resident welfare associations. It encourages citizens to take a Green Diwali Pledge, which includes avoiding firecrackers, using diyas and energy-efficient lighting, eliminating single-use plastics, segregating waste, and supporting local products. Additionally, WWF-India promotes a Carbon Footprint Survey to help individuals assess their environmental impact and adopt sustainable consumption practices.