Farmers and ranchers, who often work long hours outdoors, face a heightened risk of skin cancer due to prolonged sun exposure. Without proper protection, they are vulnerable to premature aging, sunburn, and potentially life-threatening skin conditions. The lack of consistent sunscreen use and protective clothing exacerbates these risks. Sturgeon notes that even small steps, like applying sunscreen in the morning and wearing UPF-rated clothing, can significantly reduce the likelihood of skin damage and cancer development.