The Salla Reindeer Cup, a traditional Finnish event held in Salla near the Russian border, drew approximately 1,000 spectators despite subfreezing temperatures. This event, a staple of Finnish culture since the 1950s, features skilled reindeer pulling handlers on skis across a snow-covered track. The competition is meticulously organized and features highly trained male reindeer. A highlight is the 'hot series,' where reindeer must complete a kilometer-long track in under 1 minute, 19 seconds to qualify. Spectators from various countries, including Italy, Norway, Germany, and France, gathered to support the competitors.